Astroyogi.com announced its partnership with UTV Motion Pictures and Ashutosh Gowariker Productions to promote the upcoming Ashutosh Gowarikar entertainer ‘What’s your Raashee’ releasing on the 25th of September. This partnership represents Astroyogi’s foray into film promotions via its portal, and its mobile shortcode 57677, where Astroyogi is running contests for ‘What’s your Raashee’ with mobile partners. The Astroyogi – UTV and Ashutosh Gowariker Productions partnership represents the synergy between the theme of the movie and services provided by Astroyogi.com.

The Priyanka Chopra – Harman Baweja starrer is an adaptation of a US based Gujarati writer Madhu Rye’s novel Kimball Ravenswood. In this film Priyanka plays 12 different characters that represent the 12 zodiacs. Astroyogi is promoting the film across online and SMS platforms. This is the first time that an astrology portal has joined hands with Bollywood. Announcing the partnership Ms. Meena Kapoor, CEO Astroyogi.com said “At Astroyogi, it has been our endeavor to enhance information exchange across technology platforms. Mobile VAS, SMS and online technologies today have a greater reach than mainstream media and we are happy to merge these technologies to promote ‘What’s your Raashee?”.

The movie covers various genres like Folk songs, Arabic tunes, romantic & fast paced numbers. All in all there is something for everyone in ‘What’s your Raashee?’, just like there is something for everyone in Astroyogi.com. From romance to health from careers to finance astroyogi.com has intensive information pool. On this occasion Ms. Shikha Kapur, VP – Marketing, UTV Motion Pictures said “Bollywood and Astrology are two key motivators and entertainers for the Indian audience and we are happy to have brought together the two with this partnership with Astroyogi.com”.